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Safety and comfort on a bike certainly depend on the most important elements... but they also depend on apparently insignificant details, such as the handlebar tape.

The relationship between Selle Italia and Mathieu Van der Poel, Alpecin-Fenix team champion, is strengthened through an active partnership: on the eve of the Tour of Flanders, we launch an exclusive s … read more

Selle Italia presents SLR Boost Tekno Superflow, a full carbon saddle engineered by Dallara and developed with Fabian Cancellara. The saddle, a high-end product, is the ultimate expression of the conc … read more

idmatch is the only bike fitting system that uses scientific data analysis to help cyclists find the best possible set-up to increase their feeling of comfort and wellbeing on their bike.